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Alter Ego

Alter Ego is a consultancy agency based in Zagreb, Croatia. Their wish was to add striking and inspirational visuals to the interior design of their office based in the old city center.

For this project, I was looking to explore playful ways to combine typography with shapes and vibrancy of a narrow color palette. The main idea of human shape and typography is a homage to the old Dockers ad campaign. By replacing complexity and photorealism with vector sharp-cut designs, I was able to use vibrant colors and achieve a strong visual impact while maintaining the overall simplicity of design.

Client

Alter Ego

Year

2013

My role

Art direction, design